Subotica · Development partner since 2019.

We build digital products as a partner, not a vendor.

From the first idea to a stable website, online store or application, we connect business goals, design and development into one maintainable solution.

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How we work ↓

2019.: Company founded
8+: Years in web development
2: Published case studies

Who we are

A partner, not just a supplier.

Codingharmony is led by Zoran Jovanović, a web developer with a background in business and marketing and experience building complex web solutions.

That combination helps us look beyond a list of features. We focus on what users need to accomplish, what the client team needs to maintain easily and which business goal the solution should support.

Zoran Jovanović

Founder and web developer

How we think

Six principles that guide our work.

We adapt the process to the project, while keeping the same standard of collaboration.

01

We understand the goal before writing code

We first define the business problem, the audience and the outcome the project needs to achieve.

02

We choose the tool for the problem

We choose WordPress, WooCommerce, Drupal or React based on the product’s needs, not habit.

03

We align on direction early

Short feedback loops help us validate important decisions before they become expensive to change.

04

We build for change

A clean foundation, clear structure and documented decisions make future growth and maintenance easier.

05

We communicate openly

Timelines, risks and next steps remain visible throughout the project, with no unpleasant surprises at the end.

06

We measure what matters

Speed and code quality matter when they support a better user experience and stronger business outcomes.

What we build

Technology in service of the business goal.

01

Websites and online stores

Custom websites and e-commerce solutions with clear structure, strong performance and straightforward content management.

WordPress · WooCommerce

02

Migrations and redesigns

We turn existing platforms into faster, more maintainable systems while carefully preserving content, functionality and SEO value.

WordPress · Drupal

03

Web applications and integrations

We build custom interfaces, automations and third-party integrations when an off-the-shelf solution is not enough.

React · API integrations

The journey so far

Business understanding. Technical precision.

2007—2014

Business and marketing foundation

A master’s degree in marketing at the Faculty of Economics in Subotica established the foundation for understanding the business goals behind every digital product.

2015—2017

Transition into web development

While working as an economist, Zoran learned HTML and CSS and gradually shifted his career toward building digital solutions.

2017—2019

Professional development experience

Work on Drupal and CodeIgniter projects brought experience with demanding content systems, custom functionality and real business processes.

2019—present

Codingharmony as a development partner

The company brings together development and design collaborators and delivers WordPress, WooCommerce, Drupal and React projects for clients in Serbia and international markets.

01 Case study

Instant Carry

50% conversion growth

Instant Carry is an e-commerce platform for gaming services with a large catalogue and complex product options.

The redesign delivered a faster, cleaner custom foundation, a distinctive visual identity and more reliable maintenance of a complex catalogue.

1.5 s LCP

144 ms INP

0.01 CLS

“Codingharmony transformed our complex WooCommerce project into a faster, more stable and fully bespoke website without compromising the functionality that is essential to our business.”
Aleksandar Lelekovic Instant Carry

View the full case study

02 Case study

damago

+100% conversion growth

damago.de is a platform for IT and professional training courses.

After moving to the new architecture, conversions doubled — a 100% increase.

“The new Drupal platform has given us a faster website, a stronger SEO foundation and far more control over our content.”
Stefan Hietel Managing Director and Co-founder, damago GmbH

View the full case study

03 Case study

Wholesale V Syndicate

Full control of the platform

V Syndicate is a lifestyle brand with retail and wholesale channels. Its previous wholesale store ran on Shopify.

V Syndicate now has its own wholesale platform and full control over the catalogue, products, integrations, and future development.

“Zoran and Codingharmony have been a dependable development partner for V Syndicate across multiple web projects.”
Tom Scharf CEO, V Syndicate

View the full case study

All case studies

Project result 50% conversion growth

Codingharmony transformed our complex WooCommerce project into a faster, more stable and fully bespoke website without compromising the functionality that is essential to our business.

Project result +100% conversion growth

The new Drupal platform has given us a faster website, a stronger SEO foundation and far more control over our content. We can now manage courses and other updates ourselves, and conversions have doubled.

Project result Full control of the platform

Zoran and Codingharmony have been a dependable development partner for V Syndicate across multiple web projects. They helped us rebuild our wholesale WooCommerce site, handle custom integrations and ongoing improvements, and stayed responsive as our needs evolved.