For established businesses

Turn an outdated website into a dependable path to enquiries and sales.

If your business has outgrown its current website, we plan and build a new version that explains your offer more clearly, makes the next step easier for buyers, and is simpler to maintain.

Who this service is for

For business owners whose website is slow, difficult to update, or no longer reflects the quality of their offer and the way customers make decisions.

Business outcome

The intended result is a clearer offer, a better user experience, and a measurable path to an enquiry or purchase — built on a foundation that can continue to evolve.

What the engagement covers

  • Audit of the current website, content, and key user journeys
  • New page structure and guidance for messaging and conversion
  • Brand-aligned design and responsive development
  • CMS setup, technical SEO foundations, performance, and accessibility
  • Agreed content migration, redirects, testing, and launch

How we work

  1. Audit and goals

    We review the current website, audience, offer, and most important business goals.

  2. Structure and design

    We define user journeys, content hierarchy, and the visual direction.

  3. Development and migration

    We build the approved solution and move the agreed content and functionality.

  4. Quality assurance and launch

    We test devices, forms, redirects, and measurement before release.

damago

damago.de is a platform for IT and professional training courses. The previous website loaded its course catalogue through AJAX, which meant the core content was not optimally accessible to search engines. Every change, including routine content updates, required developer support.

+100% conversion growth

Challenge

An SEO-unfriendly architecture, poor Core Web Vitals and limited editorial control slowed the team down and contributed to weak conversions. The client could not independently manage key content or respond quickly to changing business needs.

Solution

We created a new design and rebuilt the website on Drupal, using an architecture that makes course content available to search engines without relying on AJAX for core content. The new administration gives the client direct control over courses and other content while providing a faster, more stable user experience.

Outcome

Conversion growth
Before the rebuild 50
After the rebuild 100

Indexed comparison: performance before the new architecture = 100.

Before the rebuild

  • Courses loaded through AJAX
  • Poor Core Web Vitals
  • Every content change required a developer
  • Weak conversions

After the rebuild

  • SEO-friendly content architecture
  • Faster Drupal platform
  • Independent course and content management
  • Twice as many conversions

After moving to the new architecture, conversions doubled — a 100% increase. The website is now faster, provides a stronger SEO foundation and gives the client significantly more control over day-to-day content without relying on a developer.

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The new Drupal platform has given us a faster website, a stronger SEO foundation and far more control over our content. We can now manage courses and other updates ourselves, and conversions have doubled.

Stefan Hietel Managing Director and Co-founder, damago GmbH

Frequently asked questions

Can we keep our existing content?

Yes. During the audit we identify what is worth keeping, what needs revision, and what no longer supports the new structure and goals.

What happens to our existing URLs and search visibility?

We plan URL mapping, redirects, and technical SEO details. No migration can guarantee unchanged rankings, but careful planning and verification reduce the risk.

Will our team be able to update the website?

Yes. Within the agreed scope, we create editable sections for content your team needs to change regularly and provide handover guidance.

Does the range include ecommerce and complex integrations?

Not automatically. Ecommerce, booking, CRM, ERP, and other integrations are assessed against the specific requirements and included in the final proposal.

Let’s check whether we are a good fit

Answer a few short questions. We will review your enquiry and suggest the next step when the project is a good fit.

Book a call